Santa Maria Novella


Officina Profumo-Farmaceutica di Santa Maria Novella is one of the oldest pharmacies in the world. It is also the first great basilica in Florence and is the city’s principal Dominican church which was consecrated in 1420.

Their wonderful story began with the Dominican Friars cultivating and growing herbs which they needed to prepare medications, balms and creams for the monastery’s infirmary. Then in 1612, after their products gained wide renown, it was decided that the pharmacy should open to the public.

Furthermore, in the 18th century, thanks to the efficacy of the many formulas used, the fame of the pharmacy had spread world wide. Presently under the direction of Eugenio Alphandery, the tradition is being carried on, production is limited and is meticulously controlled.

Only the highest quality natural ingredients are used, and the procedures continue the founding fathers’ tradition. The herbs are organically grown and harvested when their balsamic properties are at their peak, at the end of June, early July.

Production is now carried out in state of the art premises about 3 kms to the north of Florence. All the products are made here with equipment that has been specially designed and custom built for each specific product. Each product has a peculiar story, come and discover this beautiful brand for yourself.

Peony Melbourne     |     107 Auburn Road, Hawthorn 3122     |     03 9882 0662