Pre Shave and/or After Shave Cream
A beauty treatment for men. It can be used as a Pre-shave – softens and prepares the skin for shaving, preventing wrinkles. Instructions: apply 2 to 3 minutes before shaving, rub into the skin thoroughly then shave.
As a Shaving cream, its lubricating properties facilitate the movement of the razor on the skin, leaving it smooth and soft.
Method of Use – apply enough to soften the beard, then shave normally. After shave: moisturises and restores the protective coating which has been depleted during shaving. Instructions: apply after shaving.
Santa Maria Novella began as a herbal apothecary range of medicinal balms and tinctures more than 800 years ago and has a rich, spiritual history. The products were originally created by an order of Italian Dominican monks, who used the herbs and flowers found in the gardens of their monastery just outside Florence to treat the skin ailments of patients in their infirmary. Today the range is loved by supermodels and celebrities alike and many of the formulations remain unchanged since the day they were created. This collection of divine skincare formulations and delicate fragrances has stood the test of time.
In the 18th century, thanks to the efficacy of the many formulas used, the fame of the pharmacy spread world wide. Presently under the direction of Eugenio Alphandery, the tradition is being carried on – production is limited and is meticulously controlled. Only the highest quality natural ingredients are used, and the procedures continue the founding fathers’ tradition. The herbs are organically grown and harvested when their balsamic properties are at their peak, at the end of June, early July. Production is now carried out in state of the art premises about 3 kms to the north of Florence. All the products are made here with equipment that has been specially designed and custom built for each specific product. Each product has a peculiar story, come and discover this beautiful brand for yourself.