Wake up World by Parle Moi de Parfum
50ml Eau de Parfum
Olfactive Family – Citrus/Floral
Perfumer – Michel Almairac
Wake Up World is a perfume in which you perceive a constant evolution without the theme changing completely. However, there is quite a clear development, especially in the first few seconds, which are particularly citrusy. I would say that after spraying, it is important to wait for the fragrance to develop for at least a minute before smelling the test strip.
You can consider it a unisex fragrance, even if it is a bit more masculine. As a fragrance, the first spray is an explosion that blows right in our faces, along the lines of ‘hurry up, wake up, something is going wrong in the system.’ As a more global message, it’s clearly a denunciation of the global marketing system that makes people buy anything and everything, mainly based on what we’re told, but not based on reality.” – Michel Almairac, brand’s founder.
Head Notes – Bergamot, Lime, Citrus
Heart Notes – Turkish Rose, Green Apple
Base Notes – Ambroxan, Ambergris, Bourbon Vanilla, Benzoin, Stryax
Parle Moi de Parfum is all about family. Benjamin Almairac grew up with the stories about perfume that his father brought home from work. He dreamt of creating a venue right in the centre of Paris where the public could discover the finest fragrances that Michel Almairac had always dreamed of creating and staging. It was absolutely obvious! I was steeped in perfume when I was a boy. It was difficult to miss!
Together with Elisabeth, his mother, and Romain, his brother, he designed a space for witnessing the creation of a perfume and discovering that combination of magic and technique, of disconcerting ease and maddening complexity, that Michel describes when talking about his work.
The brand name is a clear declaration of intent: to talk about perfume and nothing else.